Thursday, 10 April 2008

Bestival at its best is coming to Billingsgate


Vauxhall has teamed up with Sunday Best and agency Jack Morton Worldwide to launch a consumer music experience.
The agency, famed for its Opening and Closing Olympic Ceremonies, is staging a London indoor festival on 3 May.
Bandstand is sponsored by Corsa and steered by Bestival organiser and record label Sunday Best. It will take place at Billingsgate and feature Grammy Award winner Mark Ronson.
Vauxhall Group Marketing Manager Richard Hughes said: “The event takes Corsa out of the traditional realms of communication for a car company and allows us to speak with potential buyers and to reward existing drivers. In Sunday Best, we have found a partner who shares our vision about doing something different, fun and totally unique.”
The festival will be themed around a magical park-like world of fauna, animals and characters. Themed rooms will include the Alice in Wonderland-inspired room and the Time Machine Disco. Other artistes lined-up include The Cuban Brothers and Rob da Bank.
Jack Morton Worldwide Managing Director Julian Pullan said: “We are thrilled to have the opportunity to unite and work with two such vital British brands. This event really speaks of the power of experiential marketing to create truly engaging, advocate-building experiences.”
Bandstand will appear at Liverpool’s Carling Academy on 10 May.

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