Tiger Beer's mash up of art & music

I’m sure RPM managing director Hugh Robertson would rather I was blindfolded and led through the backstreets surrounding Liverpool Street station to have reached the Tiger Translate party. As it was, I don’t think I could ever find again the underground car-park that RPM transformed into an asian fusion indoor mash up of art and music on behalf of Tiger beer.

Normally, I wouldn’t hesitate to reveal the whereabouts of RPM’s hidden venue gem and recommend this blank canvas concrete jungle as an event backdrop. But if I had to draw you a map? Well, we passed a giant sculpture of a voluptuous woman laying on her side outside a bank behind the mainline London station, found ourselves in a dead-end where the buses turn around, climbed over a fence, along a maze of passage ways and into an East End side street where every warehouse door most likely hid cartons of cigarettes, meat freezers and speakeasies.

We must have chosen the scenic route as more than 1,000 other people easily found the free party on 20 September. On a small budget, RPM created an artist’s workshop in the midst of a nightclub bunker. The crowds were treated to artists with names like Pure Evil, Monorex and Eine, hard at work adding paint to canvas. Whilst on stage, an asian rock band and a series of DJs had the car-park jumping long into the night.

Visitors engaged with Tiger beer brand values via the overall party theme - Voyage. The artists and acts had been asked to visualise the journey that each bottle of Tiger takes from its home in the Far East and to capture the vibrancy and intrigue of Tiger’s enchanting Far Eastern heritage.

Highlights included a hackney cab painted in Tiger brand colours (which now acts as a meeting room in RPM’s offices), an art wars competition between graffiti artists (check out my video below to see who won), headline DJ the Patchwork Pirates with the Nextmen tearing up the mic, and emerging beatbox talent Reeps 1 (also filmed for You Tube and posted below). All this washed down with plenty of Tiger beer.