Euro event award winners

As promised back in October, I can now reveal the results of the European Best Event Awards. I headed back to Turin last week for the ceremony and to chair two sessions of the adjoining conference. After speaking to a mainly Italian audience on the impact the economic recession will have on the UK events industry and then discussing the options for European event associations to work together, it was time for the awards.

So, in third place: Portuguese agency Desafio Global Ativism claimed the bronze for reinventing the Cinderalla story in Lisbon's coach museum on behalf of Dior for the launch of its perfume Poison.

The runner-up: The Most Majestic Espresso Experience by Italian agency Promoconvention.

And the winner: Congratulations to German agency insglück Gesellschaft für Markeninszenierung for the opening ceremony of the 2008 CeBit exhibition in Hanover.

The Italian publishing company, ADC will shortly be uploading to its website, articles I wrote for them on the winning entries and the awards. So for more details, keep an eye on the Mike in the Media links on my blog homepage.