Experience Marketing Conference line-up: Part 2

My 2009 Excite! conference agenda has gone live. Having spent the past few months putting this programme together, I'll be chairing both days at Earls Court on the 24th and 25th June. Thanks to all the confirmed speakers for agreeing to take part, and impart what promises to be some great insight. The seminars are free to attend. To register for Excite! visit the show website.

24 June
10.30am
The true test of experience marketing
O2 Head of Events John Worthington and Sledge CEO Nic Cooper (pictured) discuss the value of experience marketing in a recession. With many above the line marketing budgets slashed, what are the benefits of bringing brands to life? How should sponsorship be effectively leveraged? And what are the experiential pitfalls to avoid in order to see a continued rise in event budgets?

11.30am
What’s the point of Twitter? Developing more integrated campaigns using social media
Social media Viking and Head of Information Architecture, London at Agency.com, Kai Turner has been crafting digital brand experiences for more than 13 years. His agency was responsible for Mars brand Skittles using a live Twitter search feed as its website home page whilst Kai himself has launched successful Twitter and Facebook campaigns and designed the British Airways Great Britons social website. Kai will deliver a greater understanding of social media channels and how they can be used for more integrated event marketing campaigns.

1.45pm
Getting a return on your event marketing investment
ID Client Services Director, Nicola Jordan explains how experience marketing delivers Return On Investment by showcasing the tools used and methods developed during the agency’s 15 years staging live campaigns.


2.45pm
Launching live!
EA Head of Retail and Experiential Marketing Penny Humphrey and Circle Agency Managing Director Claire Stokes provide an exclusive insight into staging a long-term live product launch campaign using creative brand experiences and celebrity involvement. This exciting launch planned by EA will take place just one month before Excite, so delegates will be the first to discover how it went and what results were achieved.

3.45pm
What next for automotive?
In the absence of a British International Motor Show and a tough climate for the worldwide sales of cars, what future role will experiential play in automotive marketing strategies? Was it the correct decision to cancel a biennial London motoring exhibition? What are the alternatives for engaging dealers and consumers to drive brand advocacy and the sale of cars worldwide? Jamie Gladstone, creative director at Imagination, Michael Wyrley-Birch, client services director at TRO Group and Robin Carlisle, managing director of Mobile Promotions (pictured) discuss the future of automotive events.

25 June
10.30am
Experience marketing makes good business sense
The strongest business brands are those forging a unique, engaging, and personalised relationship with their customers. Think Apple, IBM, Cisco, P&G. These brands know that creating and sustaining authentic, interactive, and consistent brand experience is the key to brand integrity, strength, and longevity. George P Johnson explores how leading brands are increasingly using experience marketing as the cornerstone of their overall brand strategy. Vice President and Managing Director EMEA Kim Myhre will share case studies on how brands are using both live and online experiences to drive business success.

11.30am
Clearly Smirnoff
RPM's Dom Robertson (pictured) and Rob Wilson explore how experiential can work at the heart of a brand's communication platform by presenting Smirnoff's Original Nights, a truly integrated programme. This session is a must-attend for client event organisers keen to discover what an agency expects from the agency / client relationship. It will provide a strategic insight into managing the expectations of both the client and nightclub / bar promoters. Discover how RPM works with PR, above-the-line and digital to create this series of brand-owned Smirnoff consumer experiences.

12.30pm Close