There ain't no party like a Smirnoff party

You know it’s a going to be great party when you have to visit the Fortune Teller to find out the location of the secret garden room and, all of your earlier wardrobe choices, made for a night out at superclub Matter become irrelevant as you rummage around in the dressing up box for a fish-net glove, top hat and a fake mustache.

This was Smirnoff’s U.R The Night party, held at the O2’s nightclub last week. The party’s content was devised and voted on by the fans of its Facebook group, who had been sending in their ideas by the bucket load for a chance to win free tickets.

The results, as you may expect, ranged from the clever to the comical, stopping off at inspired and good-fun idiocy along the way.

After a visit to the dressing up box, guests could either sit in the tattooists chair or head straight to the DIY cocktail bar, where you could create your own Smirnoff-based jumping juice.

A digital graffiti wall enabled guests to upload their masterpieces to Facebook in one click whilst a make-up station resulted in the art appearing on your face.

If you found yourself standing next to one of the KGB agents hiding behind their newspaper, you would be given a secret mission. If you stood next to an usherette you’d end up with another item of clothing to wear.

In the club’s second room, The Underground Rebel Bingo Club staged a game of...er..bingo, which then turned into a game of swapping clothes. The room was finally taken over by Bristol club night, Monkey! Flash! Light! and everyone was given a torch for a night vision rave.

On the main stage, Little Boots and the Pet Shop Boys provided the headline half hour live sets whilst DJs Tom Middleton and Hot Chip kept the crowds jumping until the wee small hours.

It was a truly ridiculous evening that will have won the brand a lot of fans. It continues the Smirnoff Experience series, which has already appeared in Moscow, Shanghai, Paris and New York. The events celebrate originality in nightlife by bringing to life original concepts, forming one-off collaborations and championing original drinking experiences.

Congratulations to the team at RPM for making it happen and if anyone wants any of their stuff back, I appear to have an oversized Hawaiian shirt, a sun-visor, top hat, white feather boa, red fish-net glove and a lot of fun memories from a truly original club night.