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Staging an awards ceremony in the heart of the capital’s newest retail centre, with the shops remaining open until mid-way through the awards, was always going to draw a crowd.
But what if guests disappeared during the pre-awards drinks reception to grab a bargain? Had we been asked to don black-tie just so store security could recognise and return us to our seats should the urge to begin our Christmas shopping early grow to strong? And what would have happened if one of the actual shoppers that stopped to peer down on us from the balconies above had suffered a fit of excitement at the mere sight of host Neil Fox, outstanding achievement award winner Tony Hadley or cater Rhubarb’s amazing sticky toffee pudding?
I suspect that, at times, the 700 guests gathered at tables in a basement mezzanine area at the heart of Westfield, probably felt a little exposed to an over excited housewife throwing her La Senza purchase off the balcony in the direction of Foxy.
Heavens forbid, a depressed shopaholic X-Factor fan should have decided that this was the perfect moment to end it all and, in the same final breath, extract revenge for Britain’s Got The Pop Factor….And Possibly A New Celebrity Jesus Christ Soapstar Superstar Strictly on Ice.
Thankfully however, the shoppers on the balcony above simply looked on with mild curiosity as London’s attractions, people and businesses were rewarded for their hard work and dedication.
This was my first visit to Westfield. It’s a truly modern and first-class retail complex and made for a uniquely fitting setting for the annual leisure and business tourism awards. I can’t wait for Westfield Stratford to open closer to my doorstep in 2011.
Congratulations to all the winners of the 2009 Visit London Awards. The full list is outlined below:
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Tony Hadley, lead singer of Spandau Ballet
Visitor Attraction of the Year Kindly supported by Visa
Gold: National Maritime Museum Silver: ZSL London Zoo Bronze: Imperial War Museum London
Best Tourism Experience Sponsored by Smiles of London
Gold: National Maritime Museum for International Year of Astronomy 2009 at the Royal Observatory Greenwich Silver: Churchill Museum and Cabinet War Rooms Bronze: BBC Tours
Best Consumer Event of the Year Sponsored by Cake
Gold: Greenwich+Docklands International Festival Silver: Winter Wonderland Bronze: Westminster Council for West End Live
Best Corporate Event of the Year Sponsored by Conference & Incentive Travel
Gold: ExCeL London for The London Summit; Growth, Stability & Jobs Silver: The Brewery for Glaston-Brewery Bronze: Maybourne Hotel Group for Event Organisers Party at The Berkeley 6th April 2009
Business Venue of the Year Sponsored by Confex Group
Gold: ExCeL London Silver: Natural History Museum Bronze: Cavendish Conference Venues
Small Hotel/B&B of the Year Sponsored by SML Marketing & Events
Gold: Bingham Silver: The Colonnade Bronze: SACO Holborn/SACO Serviced Apartments
Large Hotel of the Year Sponsored by OMD
Gold: Grosvenor House, A JW Marriott Hotel Silver: InterContinental London Park Lane Bronze: The Athenaeum
Budget Accommodation of the Year Sponsored by visitlondon.com
Gold: Generator Hostel London Silver: Palmers Lodge Boutique Backpackers Bronze: Think Apartments Limited
Outstanding Customer Service Award Sponsored by British Airways
Gold: The Operations team at The Cavendish Hotel London Silver: The Meetings & Events team at Royal College of Physicians Bronze: Nicholas Babbs at National Maritime Museum
Sports Tourism Award Sponsored by BT
Gold: England and Wales Cricket Board for ICC World Twenty20 England 2009 Silver: Arsenal Football Club, Emirates Stadium for Emirates Cup 2008 Bronze: Chelsea Football Club for Chelsea Football Club Stadium Tours & Museum
Sustainable Tourism Award Sponsored by Heathrow Express
Gold: Cavendish Conference Venues Silver: ExCeL London Bronze: The Cavendish Hotel London
Accessible Tourism Award Sponsored by OpenLondon
Gold: St Martin-in-the-Fields Silver: Greenwich+Docklands Festivals Bronze: The British Postal Museum & Archive
Best Gastronomic Experience Sponsored by London Restaurant Festival
Gold: Bingham Silver: Paternoster Chop House Bronze: Vinopolis
Marketing/PR Campaign of the Year Sponsored by Rainey Kelly Campbell Roalfe/Y&R
Gold: Natural History Museum for Darwin Exhibition Silver: Historic Royal Palaces: Tower of London and Hampton Court Palaces for Henry 500 - Henry VIII: Dressed to Kill and Henry VIII: Heads and Hearts Bronze: Westfield for the launch of Westfield London
People's Choice Awards
London Evening Standard's Best Family Fun Wicked – The Musical
London Evening Standard's Best London for Free Experience Natural History Museum
Kiss 100's Hottest Music Event West End Live
Magic 105.4's London Hero Emma De Souza
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