City Hall, the Mayor’s headquarters located next to Tower Bridge and opposite the Tower of London, will become a base for UK firms to network with international business leaders during the Olympic Games.
The offices of London Mayor Boris Johnson are being rebranded as 'London House' and more than 100 business leaders from around the world from companies such as Microsoft, Paramount Pictures, Time Warner and LG will attend.
London House will host debates, seminars and receptions and allow companies in the technology, creative, environmental and financial services sectors to meet and share knowledge.
Mayor Johnson said: “London House will actively showcase the capital’s fantastic array of artistic, cultural and business assets. It will portray London as the business capital of the world, a thriving centre for international firms to locate in, with a rich pool of talent.”
“We have to capitalise on this positive momentum. As Mayor, I will do all I can to help secure the Olympic legacy that has always been promised. By driving investment and helping to deliver thousands of new jobs, homes and infrastructure, we can make London an even better place to live and work, long after the Games have gone.”
Meanwhile, Lancaster House, a stately home close to Buckingham Palace with a large garden space, will act as a trade hub for the Foreign and Commonwealth Office during the Games.
The British government agency, UK Trade & Investment, will hold events for visiting countries and seek to promote the UK to international markets and secure inward investment.
Lancaster House is located on the Mall and is used exclusively for government hospitality.
UKTI will also have a strong presence alongside Tech City companies at Hackney House in Shoreditch.
Hackney House is a free-to-enter temporary structure on Shoreditch High Street. It's at the heart of the borough’s plans to showcase the area’s investment opportunities to the media and a host of global business leaders.
In just three years, Tech City has expanded from about 15 companies to more than 700 who have set up base in and around Shoreditch. These include Groupon, Moo.com, Songkick, Wildfire, Moshi Monsters creator Mind Candy and Tweetdeck.
Other business hubs planned for London 2012 include The Retreat at The Brewery on Chiswell Street, which has partnered up with the Financial Times and is offering high-speed broadband internet.
Hospitality and meetings amongst National Olympic Committee members, athletes and dignitaries will also take place at venues across the UK capital.
French House will be at Old Billingsgate in the City, Casa Italia is at the Queen Elizabeth II Conference Centre in Westminster and Czech House will be hosted by the Business Design Centre in Islington.
Belgium’s National Olympic Committee (BOIC) will take over Inner Temple, one of four Inns of Court (professional associations for barristers and judges) located close to the Royal Courts of Justice in the City. Whilst, German House will take over the Museum of London Docklands, a listed Georgian warehouse on the Isle of Dogs.
Home to the Royal Aeronautical Society, No 4 Hamilton Place behind Park Lane will be used by the Japanese National Olympic Committee for formal meetings, receptions and dinners.
Plus, Slovak House is taking over two of the 12 available event spaces at the Institute of Director's head office at 116 Pall Mall. The Slovakian National Olympic Committee will entertain, conduct business and host press conferences at the IoD headquarters.
The remainder of the IoD headquarters will become the British Business Club during the Olympic period and provide members with a base from which to work and avoid the difficulties of traveling into the office each day.
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