Monday, 12 July 2010

Summer Eventia sets new standard in Glasgow

Over the past eight months, I've been working with Eventia to pull together the speaker programme for their annual conference, aimed at professionals working in the events, destination management, conference and incentive travel sectors.

The Eventia Summer Conference took place at the Glasgow SECC from 4-6 July and, I'm chuffed to say, has been widely hailed as the best of its five-year history. The programme was split into two days, with the economy acting as a major theme for day one and brand communication forming the key trend for day two.

Speakers included Dr Dominic Swords who gave an insightful and relaxed keynote on the current and future economic landscape; Andrew Barke from Google who presented the power of YouTube as a marketing tool for brands and, Claire Smith from the Vancouver Convention Centre who gave a fascinating account of what happened behind the scenes during the Winter Olympics and the lessons businesses should apply to London in 2012 and Glasgow in 2014 during the Olympic and Commonwealth Games.

Every single one of the speakers over the two-days of Summer Eventia performed to the highest standards and I'm exceptionally grateful to all of them for dedicating so much time and energy.

If you missed the 2010 Summer Eventia, next year's conference will be held in Cardiff and is sure to raise its game again in order to beat the standard set by all those involved this year. For highlights of the Glasgow event, check out the video by DRP Group embedded below. Highlights from the 2010 Summer Eventia can also be found on YouTube here or on the Eventia website here.