Friday, 27 January 2012

London announces plans for 2013 cycling festival

This week saw the announcement of the first mass participation event, to be held in the Queen Elizabeth Olympic Park after it reopens to the public following the London 2012 Games.
The two-day cycling festival is an ambitious undertaking to kick-start an events legacy for the park and encourage more cycling in London.

On a Saturday in August 2013, a family-fun-free-ride will take around 70,000 participants passed many of the UK capital's famous landmarks.

The following day, an elite race and amateur cycle challenge will comprise a 100-mile route, which is intended to start in the Olympic Park and finish in central London. Some 35,000 riders are expected to take part.

The Olympic Park Legacy Company will also organise a full weekend of wheel-based activities on the Queen Elizabeth Olympic Park to support the festival of cycling. They will aim to bring local communities together through events, competitions, workshops, music, food and film.

Below is a short video of the press conference to announce this Olympic legacy initiative and to call for an events delivery partner to come forward. If you can't see the video, please click here to access it on YouTube.