Wise words on current thinking within online and magazine publishing:
“If you’ve developed a site where your staff are providing more than 5% of the material then it’s not a site at all. It’s advertising. And it’s probably not sustainable.”
David Hepworth, editorial director, Development Hell.
“All this kind of market gardening activity needs to be tended seven days a week. You can’t turn off a community at five on a Friday and say hold that thought until Monday. You need staff, which are passionate and you also need to engage hard-core readers who wish to be part of the team. It’s hard, different work. It’s the diametric opposite of what publishers and advertisers are tempted to do – which is, no matter how you dress it up, spam.”
David Hepworth.
“One of the problems about the internet is that information is everywhere and editing is nowhere. So it ends up being dominated by he who shouts the loudest, which is generally Ron from Dagenham. There will always be a place for thought-through, planned and edited media and a magazine remains the best format for that.”
Richard Cook, Wallpaper Guides.
“Magazines continue to offer companionship, entertainment, escapism, and diversions both mindless and thought provoking. They furnish the home and hang around as long as the next spring clean or attic clearout. Until we do away with the material world entirely and upload our very beings on to the internet magazines will continue to have a place in our lives.”
Will Hodgkinson, Media Guardian.
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