Thursday 18 September 2008

The next big thing in corporate entertainment?

This week I've been in Birmingham for Event UK . The exhibition, formerly known as the National Venue Show hosted a two-day talent contest for unsigned corporate entertainment acts and I was asked to be one of four event industry judges.

Called the Next Big Thing, this X-Factor style competition gave new talent the chance to perform on stage during the show. Myself and my fellow judges, Izania Downie, Matt Storey and Adam Sternberg, each did our best Simon Cowell or Louis Walsh impression after each act and the gathered audience then voted with interactive keypads. The prize on offer was £1,000 and a contract with Sternberg Clark entertainment agency.

Congratulations to The Red Bullets who walked away with the lucrative contract after beating The Big Beat in the battle of the covers bands final.

The standard of unsigned talent who entered the contest was extremely high and even included singer songwriter Wesu Wallace who had made it into the last ten acts of Pop Idol 2.

For anyone in the business of hiring entertainment ranging from the silky footballing skills of Extreme Fooball Freestyle to the down-right bizarre masochistic behaviour of drag act Chrysalis, all the semi-finalists are listed and linked below:

Yildiz Hussein
Extreme Football Freestyle
Michael Douglas as Neil Diamond
Chrysalis
Hannah Dallas
Raven Dance Company

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