Congratulations to the Visit London digital and business tourism teams. The website I'm contributing editor for won Gold at last night's Meetings Industry Marketing Awards for Best website. For this and other event stories, check out the now award winning visitlondon.com/business or see below for details.Visit London's business tourism website has scooped Gold at the 2008 Meetings Industry Marketing Awards.
Beating stiff competition from the Brewery, Henley Business School and Mango Event Management, visitlondon.com/business won the coveted MIMA at a ceremony, held last night at the five-star Landmark London hotel.
The website won the MIMA following its re-launch as the official event planner's digital portal for London in April 2008.
The site was re-designed to offer an advanced venues and services search, improved and enhanced supplier listings, a three-way proposal submitting process, a call-back request, an enhanced planning toolkit with downloadable resources, industry news and a London events calendar.
In the two months after its launch, the number of unique visits rose by 17% to 12,723 and the number of page views rose by 20% to 45,656.
Visit London Business Marketing Manager Severine Ougier said: "This is great recognition by the meetings and events industry for the hard work of the Visit London digital and business tourism teams. In re-launching the website back in April we wanted to ensure event planners had all the right information and tools to find out more about our city, and ultimately choose London.
"We surveyed hundreds of international and domestic event organisers, consulted key suppliers and industry partners, and benchmarked main competitor websites to really understand what a destination website should provide."
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