Keeping Britain Talking

Keep Britain Talking is the awareness campaign run by VisitBritain to encourage business in the UK to keep communicating through meetings and events, and also to support the UK meetings industry by holding those events in the UK.

I played my part this week by jumping on a double-decker routemaster bus with the Business Tourism and Event Solutions teams from Visit London.

The purpose of our extreme bus ride was to have a lengthy meeting, lasting from Paddington station to the Birmingham NEC, whilst promoting the new Visit London business branding along the way.

The Global Radio Big Events Bus also served to remind those pointing and taking photos of us as we navigated our way out of London, that there's a host of quirky meeting spaces available to event planners in the capital.

Keep Britain Talking is the campaign theme for National Meetings Week, which runs from 21-27 September. It coincides with the NEC exhibition Event UK so, the bus has another role to fulfill this week as it turns into Visit London's exhibition stand.

During National Meetings Week, key partners and supporters will be getting across the message that the meetings and events industry in Britain is worth more than £22billion. Around 80 million people attend 1.5 million conferences held annually in the UK and business visits and events account for some 5.3million jobs either indirectly or directly.

Check out the video embedded below for more information or go to the Keep Britain Talking website.