Whilst most of the country were out celebrating the discovery of Guy Fawkes sitting on twenty barrels of gunpowder in a cellar under the Houses of Parliament, London’s tourism and events industry came together at Westfield Shopping Centre to celebrate the 2009 Visit London Awards, sponsored by BT.
Staging an awards ceremony in the heart of the capital’s newest retail centre, with the shops remaining open until mid-way through the awards, was always going to draw a crowd.
But what if guests disappeared during the pre-awards drinks reception to grab a bargain? Had we been asked to don black-tie just so store security could recognise and return us to our seats should the urge to begin our Christmas shopping early grow to strong? And what would have happened if one of the actual shoppers that stopped to peer down on us from the balconies above had suffered a fit of excitement at the mere sight of host Neil Fox, outstanding achievement award winner Tony Hadley or cater Rhubarb’s amazing sticky toffee pudding?
I suspect that, at times, the 700 guests gathered at tables in a basement mezzanine area at the heart of Westfield, probably felt a little exposed to an over excited housewife throwing her La Senza purchase off the balcony in the direction of Foxy.
Heavens forbid, a depressed shopaholic X-Factor fan should have decided that this was the perfect moment to end it all and, in the same final breath, extract revenge for Britain’s Got The Pop Factor….And Possibly A New Celebrity Jesus Christ Soapstar Superstar Strictly on Ice.
Thankfully however, the shoppers on the balcony above simply looked on with mild curiosity as London’s attractions, people and businesses were rewarded for their hard work and dedication.
This was my first visit to Westfield. It’s a truly modern and first-class retail complex and made for a uniquely fitting setting for the annual leisure and business tourism awards. I can’t wait for Westfield Stratford to open closer to my doorstep in 2011.
Congratulations to all the winners of the 2009 Visit London Awards. The full list is outlined below:
Outstanding Achievement Award
Sponsored by BT
Tony Hadley, lead singer of Spandau Ballet
Visitor Attraction of the Year
Kindly supported by Visa
Gold: National Maritime Museum
Silver: ZSL London Zoo
Bronze: Imperial War Museum London
Best Tourism Experience
Sponsored by Smiles of London
Gold: National Maritime Museum for International Year of Astronomy 2009 at the Royal Observatory Greenwich
Silver: Churchill Museum and Cabinet War Rooms
Bronze: BBC Tours
Best Consumer Event of the Year
Sponsored by Cake
Gold: Greenwich+Docklands International Festival
Silver: Winter Wonderland
Bronze: Westminster Council for West End Live
Best Corporate Event of the Year
Sponsored by Conference & Incentive Travel
Gold: ExCeL London for The London Summit; Growth, Stability & Jobs
Silver: The Brewery for Glaston-Brewery
Bronze: Maybourne Hotel Group for Event Organisers Party at The Berkeley 6th April 2009
Business Venue of the Year
Sponsored by Confex Group
Gold: ExCeL London
Silver: Natural History Museum
Bronze: Cavendish Conference Venues
Small Hotel/B&B of the Year
Sponsored by SML Marketing & Events
Gold: Bingham
Silver: The Colonnade
Bronze: SACO Holborn/SACO Serviced Apartments
Large Hotel of the Year
Sponsored by OMD
Gold: Grosvenor House, A JW Marriott Hotel
Silver: InterContinental London Park Lane
Bronze: The Athenaeum
Budget Accommodation of the Year
Sponsored by visitlondon.com
Gold: Generator Hostel London
Silver: Palmers Lodge Boutique Backpackers
Bronze: Think Apartments Limited
Outstanding Customer Service Award
Sponsored by British Airways
Gold: The Operations team at The Cavendish Hotel London
Silver: The Meetings & Events team at Royal College of Physicians
Bronze: Nicholas Babbs at National Maritime Museum
Sports Tourism Award
Sponsored by BT
Gold: England and Wales Cricket Board for ICC World Twenty20 England 2009
Silver: Arsenal Football Club, Emirates Stadium for Emirates Cup 2008
Bronze: Chelsea Football Club for Chelsea Football Club Stadium Tours & Museum
Sustainable Tourism Award
Sponsored by Heathrow Express
Gold: Cavendish Conference Venues
Silver: ExCeL London
Bronze: The Cavendish Hotel London
Accessible Tourism Award
Sponsored by OpenLondon
Gold: St Martin-in-the-Fields
Silver: Greenwich+Docklands Festivals
Bronze: The British Postal Museum & Archive
Best Gastronomic Experience
Sponsored by London Restaurant Festival
Gold: Bingham
Silver: Paternoster Chop House
Bronze: Vinopolis
Marketing/PR Campaign of the Year
Sponsored by Rainey Kelly Campbell Roalfe/Y&R
Gold: Natural History Museum for Darwin Exhibition
Silver: Historic Royal Palaces: Tower of London and Hampton Court Palaces for Henry 500 - Henry VIII: Dressed to Kill and Henry VIII: Heads and Hearts
Bronze: Westfield for the launch of Westfield London
People's Choice Awards
London Evening Standard's Best Family Fun
Wicked – The Musical
London Evening Standard's Best London for Free Experience
Natural History Museum
Kiss 100's Hottest Music Event
West End Live
Magic 105.4's London Hero
Emma De Souza
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