Both Championship events will form part of an exciting week of international sport, with spectators having the chance to see the Triathlon for free and Badminton for as little as £10.
The BWF World Badminton Championships will take place at Wembley Arena from 8-14 August and the ITU World Championship Series Triathlon will be in Hyde Park on 6 and 7 August.
More than 1.8 million people applied for tickets in the first-round of the 2012 Olympic ticket phase and both Badminton and the Triathlon sold out. Next month however, Londoners and visitors to the UK capital will have the opportunity to see the top athletes from each sport in action, with less than one year to go before they battle it out during London 2012.
Mayor of London, Boris Johnson said: “For these two great international events to be sold out already is glorious testimony to the huge sporting enthusiasm that exists in the capital and throughout the UK. We couldn’t send out a better message to the world's sporting federations that if you want to fill seats, hold your event in London. And I am particularly excited that our world famous Wembley arena is hosting its first ever World Badminton Championship, a perfect dry run for the 2012 Olympic Badminton events."
Held at Wembley Arena (the venue for Badminton and Rhythmic Gymnastics at the London 2012 Games), this will be the third time England has hosted the World Badminton Championships, but only the first time they have been staged in London.
The London leg of the ITU World Championship Series Triathlon will be held for the third time in Hyde Park and feature the world number 1 triathlete, GB’s Alistair Brownlee.
Access for the event, also supported by the Mayor of London and part of UK Sport’s National Lottery funded World Class Events Programme, is free to spectators throughout the weekend.
Iain Edmondson, Head of Major Events at London & Partners added: “The Badminton and the Triathlon world championship events signify key milestones for London as an ever growing sports events destination. Both events feature globally recognised and highly popular sports which have chosen London as host for their world championships. These events not only give us the invaluable opportunity to learn how we can host other major events after 2012 but also give young people in London more chances to be inspired by top class sport.”
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