Tuesday, 20 September 2011

Limited edition London: What to expect in 2012

I was asked recently to write an advertorial for a Spanish consumer travel title on what to expect in the UK capital during 2012.

Seeing as the piece is being translated into Spanish, I thought I'd reproduce it for you here in its original written language form....



It’s a magical time to be in London. As the UK capital prepares to welcome the Greatest Show on Earth in the summer of 2012, the Olympic spirit can already be felt on every corner of every street.

An electric atmosphere of celebration and togetherness is building and London invites you to come and experience the city as you've never seen it before.

Attractions, hotels, bars and restaurants are rolling out the red carpet and visitors are about to discover a host of unique experiences that will only be available in the run up to the London 2012 Games.

From September through to June, London will be awash with festivals, exhibitions and major events that will bring colour, culture and creativity to these famous streets.

Before the world’s elite sportsmen and sportswomen go for gold in the Olympic Stadium, London will first celebrate The Queen’s Jubilee. After the spectacular wedding of her grandson earlier this year, it will be the turn of Her Majesty the Queen to take centre stage as the whole country celebrates 60 years of her reign across a four-day weekend at the beginning of June.

One event that is sure to form a key highlight of the Jubilee celebrations will see The Queen lead a flotilla of 1,000 boats along the River Thames. Fireworks and music from the past six decades will accompany the procession and more than a million people will line the banks of the Thames in celebration as the flotilla sails past.

The Queen’s Diamond Jubilee festivities will continue throughout the year as well, marked by a series of exhibitions and events.

The National Portrait Gallery will stage The Queen: Art and Image from 17 May to 21 October whilst photographs taken by former royal photographer Cecil Beaton will be on display at the Victoria and Albert Museum.

Visitors planning to come to London during January, April or May are also invited to book guided tours of the beautiful and opulent State Rooms at Buckingham Palace whilst The Queen takes her residency at Sandringham and Windsor.

Meanwhile, Shakespeare’s birthday, which falls on 23 April, will be celebrated by a kaleidoscope of 38 international theatre companies staging each one of William Shakespeare’s 38 plays in a different language at the world renowned Globe Theatre.

This series of plays will be the most ambitious multilingual Shakespearean project ever attempted and presents a fantastic opportunity to view Shakespeare in Spanish, at The Globe - an authentic restored theatre from the time of the Bard.

Visitors can embrace the multiculturalism that makes London one of the most diverse and fascinating cities on earth by planning a trip that includes the Chinese New Year celebrations in Trafalgar Square on 29 January. Or why not plan your visit around World Pride 2012, promoting gay and lesbian issues with two weeks of festivities and cultural activities during June and July.

London’s museums and galleries (many of which are free to enter) will also be putting on a show throughout the year.

Not-to-be missed highlights will include Damien Hirst at Tate Modern from April until September, Pablo Picasso’s lifelong connection with Britain explored at Tate Britain from February to 15 July and Leonardo da Vinci: Painter at the Court of Milan, which runs at the National Gallery until 5 February 2012.

There is no doubt that 2012 will be an Olympic year for London but it also promises to serve up a host of limited edition, once-in-a-lifetime experiences that visitors won’t find anywhere else. The entirity of 2012 in London is sure to be more magical than ever before. So don’t miss out. For more information and to plan a trip, visit www.visitlondon.com

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