Three speakers representing the Mayor’s office, London & Partners and the Olympic Park Legacy Company briefed 500 delegates about the Queen Elizabeth Olympic Park’s event spaces and the continued efforts to pitch for major sporting events beyond 2012, including the World Athletics Championships in 2017.
Clive Little, Director of Events and Programming at the Olympic Park Legacy Company said: “By 2016, we’re aiming to see more than 2,000 events held each year in the Park. The south end will have a real focus on sport and entertainment and include areas such as a 2,000sqm event lawn and possible temporary venue for exhibitions and conferences. In total, there’s potential for spaces of up to 60,000 capacity across the Park.”
Little added that the 3,500-seat Aquatic Centre could be transformed into a dry venue courtesty of rising floors which reduce the depth of water in the pool, and that the Orbit sculpture next to the Stadium could host events for up to 300 people on its viewing platforms.
“In October, we’ll consult with the events sector and ask what they might want to do at the park so people are engaged in the plans,” Little continued. “While we’re still in the strategic planning phase, we can adapt our offer to suit the response.”
The Beyond 2012 event was hosted by Unique Venues of London, London & Partners and the International Special Events Society.
Iain Edmondson, Head of the Major Events Team at London & Partners discussed the capital’s plans to pitch for future sporting events and congresses. Then, Dan Ritterband, Mayor Boris Johnson’s Director of Marketing confirmed that the Mayor’s Office wholeheartedly supports the work being done to bring mayor events into the capial and is working on a funding model to ensure London remains competitive with other nations.
To hear a snippet of Dan Ritterband’s address to delegates at Beyond 2012, click here
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