I'm with the brand!

As the 2008 summer music festival season gets underway, here are a few of the rumours and recommended brand experiences to keep an eye out for:

Sony Ericsson Ibiza Rocks UK parties
Iris Experience will bring Ibiza Rocks to the UK this summer with four Sony Ericsson sponsored parties. These underground events will be promoted through relevant social networking sites and promise surprise guest bands including a Foo Fighters rumour. If you're heading to Ibiza this summer, check out the mayhem at Sony Ericsson's new Ibiza Rocks hotel. Personally I couldn't think of a worse place to book a room for a fortnight's R&R but the Manumission pool parties every Friday night look like they'll be fun.

O2's new improved Blueroom
The exclusive Blueroom for O2 customers only, at Hyde Park's Wireless festival will be open to all this July. O2 customers will still receive priority treatment, extra pampering and freebies but apparently you'll no longer have to leave your mates outside. Register for O2 Afternoons, turn up between 2-4pm (12-4 on the weekends) and O2 will buy you lunch. And if you're one of the first 1,000 through the gate, you'll get a SanDisk memory card loaded with songs by Wireless artistes.

Carling's Cold Beer Amnesty
Swap your warm beer for ice cold Carling at Rock Ness (7-8 June) and the V Festivals (16-17 August). Agency Cake will be roaming the campsites offering visitor's the chance to ditch their tinnies and trade them in for a cold pint.



Strongbow's Bowtime Bar
When you see the yellow roofs, head to Strongbow's new Bowtime Bar, appearing at this year's V Festivals. Agency RPM has kept the live acts and exclusive DJ sets of the former Cider House and added raised dance decks, chill-out seating, speed bars and a photo wall to capture that Bowtime moment of self-reward. Rumour has it they'll also be roaming the campsites offering campers total first pint refreshment for putting up their tents. If you're not a cider fan, you can always swap it in the Carling Cold Beer Amnesty.

innocent Village fete
Now in its second year, the innocent Village Fete will be returning to Regent's Park on 2-3 August. A retreat from the beer tents and the summer headliners and a chance to detox on smoothies. Artistes include The James Taylor Quartet, The Boy Least Likely To and The Ukulele Orchestra. Sledge, the agency behind the fete is planning a welly coconut shy, a huge farmer's market, arts and crafts, a vegetable tent and a cake tent hosted by the Women's Institute.

When there's no better feeling than dancing in a field in the sunshine, it's good to have a few brands around to enhance the experience.